Stackline
Stackline is a retail technology company that builds commerce tools for thousands of leading consumer brands and retailers. As an early team member, I had the opportunity to help shape the design function and lead the creation of six SaaS, cloud-based products from concept to launch. My time at Stackline was foundational in developing my approach to product design, collaboration, and building scalable systems.
Brand Refresh
As Stackline evolved from an early-stage startup into a more established SaaS platform, its original brand identity no longer reflected the sophistication, scale, or credibility of the business.
The goal of this project was to modernize the brand, create a more distinctive visual identity, and better position Stackline as a trusted, enterprise-ready platform.
Website Redesign
Following significant growth, Stackline’s website no longer matched the maturity of the brand. The redesign reimagined the experience with a modern, cohesive visual identity that better reflected its evolution.
From the Team
“Jamie fearlessly jumped into several major projects and immediately made a big impact. She changed the course of Stackline creative for the better.”
– Michael Lagoni, CEO, Stackline
