A modern children’s apparel brand built on simplicity, quality, and thoughtful design, with a focus on creating elevated essentials for everyday wear.
Over the past few years, I’ve led design across e-commerce, brand, and lifecycle marketing—bringing consistency and intention to every touchpoint. From website redesign to brand identity, email, and packaging, each piece works together to create a seamless, elevated experience that balances visual storytelling with performance.
Website Redesign
Reimagined Little Bipsy’s e-commerce experience, aligning it with a new brand system and optimizing navigation and user flow to create a more seamless, engaging shopping experience.
Branding
Led an end-to-end brand refresh for Little Bipsy, transforming a dated logo into a modern identity and establishing comprehensive guidelines across typography, color, imagery, and voice to drive consistency and scalability.
Email & Lifecycle Design
Designed and executed email campaigns that aligned with the broader brand system while supporting key moments across the customer lifecycle. Focused on clarity, consistency, and visual hierarchy to improve engagement and create a more cohesive brand experience.
Paid Media
Led creative development for paid media campaigns, translating the brand system into high-performing, channel-specific executions. Partnered closely with marketing to refine visual direction, test creative approaches, and optimize for engagement and conversion.
Print & Brand Collateral
Created print and apparel assets that extended the Little Bipsy brand into physical touchpoints. From seasonal catalogs and hang tags to graphic tees, each piece was thoughtfully created to maintain visual consistency while enhancing the overall brand experience.