Expedia Group
While partnering with Expedia Group, I worked cross-functionally with internal teams to translate ideas into brand-aligned creative across multiple touchpoints.
The following work reflects a broad range of deliverables, including data visualization, motion, and marketing assets, all designed to uphold brand integrity while effectively communicating complex information.
I focused on bringing clarity and cohesion to each project, ensuring that every piece felt intentional, on-brand, and visually compelling.
T-Shirt Concepts
The Finance team at Expedia partnered with me to design shirts for an upcoming event, giving me the opportunity to lead the work from concept through execution.
I began by aligning on the event goals and audience, then explored a range of creative directions through sketching and concept development. From there, I refined the selected direction, developing typography, layout, and final production-ready artwork that aligned with Expedia’s brand while bringing a fresh, engaging concept to life.
ROLE
Senior Visual Designer
TOOLS
Adobe Illustrator
eIT Vending Machine
Expedia HQ features vending machines across campus that provide convenient tech essentials like keyboards, batteries, and mice. I was tasked with designing a vinyl wrap to elevate their appearance and create a more cohesive, branded experience.
I began by aligning on goals and environmental context, considering visibility, scale, and how the design would live within the physical space. I explored multiple concepts before refining a direction that incorporated Expedia’s brand elements in a bold, approachable way. The final design enhanced brand presence across campus while creating a more polished and engaging user experience.
ROLE
Senior Visual Designer
TOOLS
Adobe Illustrator
Brochure Design
I partnered with Expedia Group’s global early talent recruiting team to design brochures that aligned with the latest brand system and visual direction.
After reviewing content and audience goals, I translated the material into a clear, engaging layout, using strong hierarchy, typography, and imagery to improve readability and ensure consistency across regions. The final designs supported a cohesive brand experience while effectively communicating key information to prospective candidates.
ROLE
Senior Visual Designer
TOOLS
Adobe Illustrator
Expedia Summer Travel Event
Directed the creative for Expedia’s Summer Travel Series (2018), concepting and executing a cohesive, yoga-inspired theme across event invitations, environmental signage, and promotional materials.
I defined the visual language and ensured consistency across all touchpoints, creating an experience that felt both on-brand and immersive, while bringing a fresh, lifestyle-driven perspective to the campaign.
ROLE
Senior Visual Designer
TOOLS
Adobe Illustrator, Adobe Photoshop