Stackline

Role

Client

Stackline

Year

2020-2024

Helping scale an enterprise SaaS brand through visual design and marketing systems.

As one of the earliest designers at Stackline, I helped shape and evolve the company's visual presence during a period of rapid growth. As the business expanded from startup to enterprise SaaS platform, the challenge was creating a more cohesive and scalable brand experience across marketing, web, sales, and customer-facing touchpoints.

My work focused on building consistency across the organization, helping establish a visual system that could support a growing product suite, expanding teams, and an increasingly sophisticated audience.

Evolving the Brand

As Stackline matured, its visual identity needed to better reflect the sophistication of its platform and enterprise customer base.

I contributed to the evolution of the brand across a variety of touchpoints, helping create a more modern, scalable, and consistent visual language. This included updates to the website, marketing materials, sales collateral, presentations, and campaign creative.

The goal was to strengthen trust, improve clarity, and create a more cohesive experience across every customer interaction.

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Remember to describe the image here

Building a Scalable Marketing System

Beyond individual projects, the focus was on creating repeatable systems that could support a fast-growing organization.

I developed and expanded design used across:

  • Marketing campaigns

  • Website landing pages

  • Sales presentations

  • Event materials

  • Product launches

  • Brand communications

These systems helped streamline creative production while maintaining consistency across channels and teams.

Product Collaboration

While much of Stackline's software and product work remains protected under NDA, I partnered closely with product, engineering, and leadership teams to help maintain visual consistency across the broader customer experience.

Due to confidentiality restrictions, specific product work is not included in this case study.

Impact

The work helped establish a more cohesive visual foundation during a significant period of company growth, supporting both internal teams and external brand perception.

Key Contributions

  • Contributed to the evolution of the Stackline brand during a major growth phase

  • Modernized digital and marketing experiences across multiple channels

  • Developed scalable design systems used across marketing and communications

  • Improved consistency across web, sales, and brand touchpoints

  • Partnered cross-functionally with leadership, product, engineering, and marketing teams