Little Bipsy
Role
Lead Designer
Client
Little Bipsy
Year
2024-2026
Scaling a modern DTC brand through brand systems, digital experience, and performance marketing.
As Little Bipsy entered a new phase of growth, the brand, website, and marketing ecosystem had evolved independently, creating inconsistencies across customer touchpoints and limiting scalability.
Over several years, I helped unify the customer experience through brand systems, e-commerce design, lifecycle marketing, and creative direction.
Challenge
Growing DTC brand with fragmented experiences across web, marketing, and brand touchpoints.
As the company scaled, multiple logo treatments, inconsistent creative execution, and disconnected customer experiences made it difficult to maintain a cohesive brand presence.
Approach
To support growth, I focused on three key areas:
Establishing a scalable brand system
Improving the e-commerce experience
Building a more cohesive marketing ecosystem
Brand Foundation
Refined the visual identity and established systems that improved consistency across digital and physical touchpoints.
Highlights
• Brand guidelines
• Typography system
• Creative direction
• Photography standards
• Marketing templates
Digital Experience
Led a redesign of the Shopify experience with a focus on mobile usability, product discovery, and conversion optimization.
Mobile-First Strategy
Simplified navigation and category structure
Improved product discovery pathways
Optimized layouts for mobile browsing behavior
Product Experience
Redesigned product detail pages
Improved image galleries and content hierarchy
Added reviews and trust signals
Enhanced sizing guidance and fit information
Added product recommendations and cross-sell opportunities
Discoverability & SEO
Improved collection architecture
Refined product tagging systems
Enhanced metadata and structured content
Improved internal linking and category organization
Digital Experience
Lifecycle & Email Systems
Built modular email systems and lifecycle experiences designed to improve engagement, retention, and scalability.
Highlights
Email design system
Launch campaigns
Abandoned cart flow
Post-purchase journeys
Retention initiatives
Email Performance Highlights
Paid Media & Creative Direction
Partnered with marketing and photography teams to develop a more editorial, performance-focused approach to campaign creative.
Highlights
Campaign concepts
Paid social creative
Creative testing
Product storytelling
Video editing
Marketing templates
OOH advertising
Paid Media Performance Highlights
Brand Applications & Graphic Design
Extended the visual system across physical touchpoints to create a more cohesive customer experience.
Highlights
Packaging
Hang tags
Wholesale Catalogs
Graphic Tees
Print collateral
