Expedia
Role
Visual Designer
Client
Expedia
Year
2017 - 2020
Scaling a global travel brand across digital, experiential, and environmental touchpoints.
While working at Affirma, I partnered extensively with Expedia Group across a variety of brand and marketing initiatives and was frequently requested by Expedia's internal teams for ongoing creative support.
My work spanned campaign creative, out-of-home advertising, motion design, experiential activations, and information design, helping create cohesive brand experiences across channels while adapting creative systems for different audiences, environments, and formats.
Campaign Systems
Developed scalable campaign creative across digital marketing, display advertising, email marketing, and brand storytelling initiatives.
A key focus was modernizing Expedia's customer email experience by creating a unified system of reusable templates and modular components aligned with the company's evolving design language. Working closely with the team, I helped transform a collection of inconsistent, disconnected templates into a scalable framework that improved brand consistency while supporting a wide range of customer communications.
Across all projects, I focused on creating adaptable systems that balanced consistency, clarity, and performance across multiple formats, audiences, and placements.
Environmental & Experiential
Extended Expedia's brand into physical spaces through environmental graphics, event creative, workplace branding, and experiential touchpoints.
Projects included event signage, branded merchandise, workplace installations, and custom vending machine experiences, helping create cohesive brand moments beyond digital channels.
Information Design & Motion
Created infographic and motion-based content designed to simplify complex information through visual storytelling, hierarchy, and animation.
